CUSTOMER EXPERIENCE MANAGEMENT
The two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines, tools, techniques and methods in the field of Customer Experience being deployed across the world.
Who should attend?
The course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions, marketing managers, brand managers, CX managers, CRM managers and even HR managers looking at cultural change.
Understand the role of the customer experience professional
Customer Experience (CX) – a tool for business transformation
Customer experience frameworks
Customer and employee personas
The importance of empathy
Brand proposition and the customer
Creating and measuring a customer journey
Customer journey management and improvement
Digital customer experience
Creating a customer centric culture
The Ace Experience
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to take back to the office.
Small class sizes - No more than 25 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.